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Major Sporting Events (MSEs) are collective celebrations of human achievements and a source of pride for those who participate in them or host them. In recent years, the range of countries which have been prepared to organize an MSE has extended across all continents. Satellite-supported live television has broadened the number of spectators to hundreds of millions of people. This allows an organizing country or city to place itself, as it were, on the mental map of global audiences.

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